How Does Disney Do That?

Ever wonder how Disney captures your imagination, makes you cry with joy, and leaves you humming theme songs for weeks? This fresh book dives into the secret magic behind Disney’s parks, movies, and stories—straight from Imagineers, designers, storytellers, and superfans. Packed with heartfelt interviews, fun anecdotes, and “aha!” moments, you’ll learn how Disney creates that special feeling (and how you might bring a little of it into your world).